Cree's closing the gap with a new-and-improved second-gen model that sells for a much more reasonable $10 per bulb -- less than any of those other competitors. It still lags somewhat in terms of color quality, dimming performance, and heat management, but offers satisfying performance for general household lighting needs. If you've been waiting to upgrade a whole home's worth of floodlights, it's your most affordable big-name option, and a good choice, overall.
Both the original and the new version shine at a yellowy 2,700 K, with hotter, whiter "Daylight" versions that shine at 5,000 K available for an extra buck. Both promise to last 25,000 hours. Both are dimmable, both are Energy Star compliant, and both offer entry level color rendering scores right around the LED average of 80.
The Bad Cree's new bulb still can't match the color quality or dimming performance of the GE Reveal BR30 LED, and offers a shorter warranty, too. It also finished last in our heat-management test.
The Bottom Line Cree's BR30 LED offers strong performance at a clear value. For most lighting setups, it's an excellent choice.