The majority of LEDs on the market today strive to replicate the classic look of incandescents as best they can. The Cloud LED strives for something different, eschewing familiarity and taking a fresh approach to BR30 design. This isn't simply a means of standing out -- the hollowed out build means that the bulb requires less materials to produce.
The Good The Green Creative BR30 Cloud LED topped our leaderboards in both brightness and efficiency. The unique design does a great job at keeping heat build-up at bay.
The Bad The Cloud LED is weak when it comes to color rendering, and it flickers a bit on dimmer switches.
The Bottom Line For basic household usage, the Cloud LED is a solid value pick that gets the important stuff right.